Data Privacy Policy

1. Introduction

Cereb Intelligence Limited ("Cereb", "we", "us", or "our") is committed to protecting your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong ("PDPO"). This Data Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our AI + IoT enablement platform and related services.

2. Data Protection Principles

We adhere to the six Data Protection Principles set out in Schedule 1 of the PDPO:

• Purpose and Manner of Collection: Personal data shall be collected for a lawful purpose directly related to a function or activity of Cereb, and the collection shall be necessary for that purpose.
• Accuracy and Duration of Retention: We take all practicable steps to ensure personal data is accurate and not kept longer than necessary.
• Use of Personal Data: Personal data shall be used only for the purpose for which it was collected or a directly related purpose, unless you have given consent.
• Security: All practicable steps shall be taken to protect personal data against unauthorized or accidental access, processing, erasure, loss, or use.
• Openness: We are transparent about our policies and practices regarding personal data.
• Data Access and Correction: You have the right to access and correct your personal data held by us.

3. Types of Personal Data Collected

We may collect the following types of personal data:

• Identity Data: Name, company name, job title
• Contact Data: Email address, telephone number, business address
• Technical Data: IP address, browser type and version, device information, usage data
• IoT Device Data: Sensor readings, device identifiers, telemetry data from connected devices
• Transaction Data: Payment details, purchase history, subscription information
• Communication Data: Records of correspondence with us

4. Purpose of Data Collection

We collect and use your personal data for the following purposes:

• To provide and maintain our AI + IoT platform services
• To process your orders and manage your subscription
• To communicate with you about our services, updates, and support
• To analyze and improve our platform's performance
• To comply with legal and regulatory requirements
• To protect against unauthorized access and security threats

5. Disclosure of Personal Data

We may disclose your personal data to the following categories of recipients:

• Service providers who assist in our business operations
• Professional advisers including lawyers and auditors
• Government authorities when required by law
• Business partners with your consent

We will not sell your personal data to any third party for marketing purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, access controls, and regular security assessments. Our platform uses industry-standard security protocols to ensure the confidentiality, integrity, and availability of your data.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. When personal data is no longer needed, we will securely delete or anonymize it.

8. Your Rights

Under the PDPO, you have the right to:

• Request access to your personal data held by us
• Request correction of any inaccurate personal data
• Withdraw consent for direct marketing communications

To exercise these rights, please contact us at info@cereb.ai. We may charge a reasonable fee for processing data access requests.

9. Cross-Border Data Transfers

As our services may involve cloud infrastructure located outside Hong Kong, your personal data may be transferred to and processed in other jurisdictions. We ensure that such transfers comply with the PDPO and that appropriate safeguards are in place to protect your personal data.

10. Changes to This Policy

We may update this Data Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Data Privacy Policy or wish to exercise your rights, please contact us at: